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What is IEO

IEO – a new investment attraction trend?!

IEO Calendar

    MenaPay (MPAY) IEO
    Jan 15 @ 7:25 pm – May 15 @ 8:25 pm
    MenaPay (MPAY) IEO @ MenaPay (MPAY) IEO
    MenaPay is a fully backed blockchain-based payment gateway in the Middle East and Africa.MenaPay allows users to transfer money within daily life in a secure, fast and decentralized way. Download Whitepaper

    Token Distribution

    INVESTORS  64%





    TerraGreen (TGN) IEO
    Jan 21 @ 7:35 pm – May 2 @ 8:35 pm
    TerraGreen (TGN) IEO

    TerraGreen consists of a blockchain powered attempt for micromanaging biomass wastes from agricultural & forestry sectors which converts it to the renewable energy products through natural resources.

    Token Distribution

    INVESTORS – 40%
    RESERVE -20%
    TEAM -5%
    O&M EXPENSES – 5%
    CSR – 4%
    ADVISOR – 2%
    BOUNTY – 2%
    AIRDROP – 2%

    7Eleven (7E) IEO
    Mar 28 2019 @ 9:13 pm – Mar 28 2020 @ 10:13 pm
    7Eleven (7E) IEO

    7Eleven is a blockchain based marketplace platform to buy and sell products. Their goal is to connect with banks worldwide and become a global payment application.


    Token Distribution

    INVESTORS – 50%
    MARKETING –10%
    BONUS –5%
    TEAM – 5%






    MultiVAC (MTV) IEO
    Apr 3 2019 @ 7:41 pm – Apr 3 2020 @ 8:41 pm
    MultiVAC (MTV) IEO

    MultiVAC is a next-generation public blockchain platform for large-scale and complicated decentralized applications.


    Token Distribution


    UNKNOWN – 75%
    INVESTORS – 25%


    DRIVE Markets (DRV) IEO
    Apr 3 2019 @ 9:10 pm – Apr 3 2020 @ 10:10 pm
    DRIVE Markets (DRV) IEO

    DRIVE Markets, is an institutional crypto and fiat currency exchange, offering high frequency futures and spot trading for Bitcoin, Litecoin, Bitcoin Cash, Ripple and Ethereum. We’ve teamed up with forex giants including KX and MetaTrader to entice forex traders to crypto. The forex market, which trades up to $5trillion daily is frequently compared to crypto but forex traders have been sidelined from crypto due to a lack of high frequency trading and deep liquidity which DRIVE provides.

    DRV will list at $0.14 on April 3rd, 2019 with a circulating supply of 70M coins. DRV will be available to trade on and via our liquidity and trading desk partners. A notable feature of DRV is its utility on DRIVE Markets including trading rebates and the payment of discounted listing fees by issuers. As with similar coins including BNB from Binance, DRIVE Markets has committed to an automatic buyback that will reduce circulating supply. DRV is approved by the MFSA as a virtual financial asset or utility token.


    Token Distribution


    LOCKUP- 86%
    INVESTORS -14%


    Apr 9 @ 9:06 pm – Apr 23 @ 10:06 pm

    GTEX PoA Network is blockchain designed specifically for gaming. By using Proof of Authority technology to validate transactions, GTEX PoA Network will have the fastest transaction speed and make our chain home of decentralized gaming. GTEX Token will provide a wide variety of benefits to its holders. Lower transaction fees, access to newest games and exclusive game token airdrops are going to be just some of the benefits for GTEX Token holders.

    On top of the fastest gaming blockchain, GTEX is creating a new economic concept that allows gamers and game developers to collaborate on a market-oriented platform. We will launch a marketplace for games, game items and game tokens. We are tokenizing and liquidizing all gaming assets, ultimately making them easy to trade on our marketplace. GTEX will also introduce a true gaming wallet that will be optimized to store tokens and gaming items. Finally, we will design a specific game token for each game and assign them income sharing and application functions.


    Token Distribution


    TEAM – 15%
    INVESTORS – 15%
    ADVISORS – 5%







    Matic Network (MATIC) IEO
    Apr 24 @ 9:16 pm – 10:16 pm
    Matic Network (MATIC) IEO

    Matic Network is a layer 2 scaling solution for Ethereum which aims to provide major scalability improvements for decentralized applications by utilizing a modified version of Plasma with sidechains based on Proof-of-Stake.


    Token Distribution


    ECOSYSTEM -23%
    INVESTORS -19%
    TEAM – 16%
    ADVISORS – 4%







    Most recently, the fastest sale of tokens in history was held on the South Korean trading platform ProBit: investors bought all LNX tokens (2,625,000 units) of the LINIX project at $ 0.02 in 5 seconds. This fact again confirmed the growing popularity of IEO, let’s see what is the innovative nature of this type of investment attraction?

    What is IEO?

    IEO (Initial Exchange Offerings) is a method of primary investment attraction for various companies, where cryptomarket selects projects, organizes and sell tokens. The main difference between ICO and IEO is the role of the exchanges, since during the ICO listing on the exchange usually takes several months after the first round of tokens sale, and it is not certain whether the token appears on the exchange or not. With IEO, the situation is different: the developers of the IEO project issue tokens and transfer them to the cryptocurrency exchange, which distributes them to interested investors. That is, a significant difference between IEO and ICO is that the coin is immediately sold on the exchange.

    So, this form of attracting primary investments is beneficial both to the exchanges where this process takes place and to the start-ups themselves since IEO companies must pay for the listing fee along with the percentage of tokens sold during the listing. And since the cryptocurrency exchange receives a percentage of the tokens sold by a startup, then it is also interested in a larger sale of cryptoactive assets.


    But not everything is well, at least for the exchanges themselves, because, in the case of IEO, investors will not be able to make a claim to the exchange if the sale of tokens conducted on it fails. The reputation of the exchange is at risk, which is very important in the current market realities.

    Let’s look at the differences between these three forms of crowdfunding (ICO, ICO, STO):


    • The difficulty to set up an ICO project is rather low where companies with only an idea, a website and advisors could raise hundreds of millions of dollars.
    • Due to its simplicity to set up, the cost is obviously lower than IEO and STO, but with lower investor protection and light regulation, some ICOs are downright scams.
    • An ICO can be a nifty investment vehicle for short-term investors who only aim to hop-on and hop-off, thus providing good liquidity.


    • STOs are always backed by some form of tangible asset, which helps to prevent investors from falling prey to fraudulent business practices
    • STOs are actually registered with the SEC. So it is mean that STO is more secure compared to an ICO as SEC only allows projects that are reasonable and serious about the aim.
    • STOs have also helped to provide a better reputation for the crypto world. This is because currently, as we mentioned before, ICOs have a reputation for being a hotbed for fraudsters.


    • An IEO offers tokens through a partnering exchange, rather than directly to investors.
    • In a public ICO, just about anyone can participate, but in an IEO only members of that given exchange can purchase the tokens.
    • When buying tokens through an IEO, you buy in the knowledge that the exchange has done some due diligence and is launching a coin it believes has a future.
    • Tokens and coins should be immediately tradable on the exchange after the IEO.

    Is IEO profitable?

    So as you can see on the graph of Huobi exchange, after the quotation was set, price literally ejected. It peaked at $0,0065, which is about 250% more than the price of the token during the first round of sales.

    IEO trading

    Let us see what happened with the CELR after IEO on the Binance. At the start, its price was about $0,13, after the traders dropped to $0,017, and now it is trading at around $0,03.

    IEO Structure

    These examples show that there is not certain conduct of the course of the coin after the launch of bidding.

    What exchanges provide services for IEO?

    Finally at the moment there are not so many of them, but soon expect their essential increase. Now of the most popular:

    Bittrex — Bittrex International (USA)
    Binance — Binance Launchpad (Hong Kong)
    EXMO — EXMO IEO (Russia)
    GBE — GBX Grid — Token Launch Centre (Gibraltar)
    Huobi — Huobi Prime (Singapore)
    KuCoin — KuCoin Spotlight (Hong Kong)
    OKEx — OK JumpStart (Hong Kong)
    PROB — ProBit Exchange (Seychelles)
    ExMarkets — ExMarkets LaunchPad (British Virgin Islands)
    Coineal — Coineal Launchpad (South Korea and China)
    BitMax — BitMax Launchpad (Singapore)

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